In times like these, the ones who hold the attention of the audience is the real winner in the content world. Good content will reel in new pairs of eyes to your website but that is only half the battle won. Holding their attention and getting them to visit again is a greater challenge than making the website known to new people. Engagement with the audience is one of the biggest reasons for higher conversion rates and that is done successfully through Web forms on WordPress. How to make them interesting enough for people to visit? Here are 8 solid ways of doing just that.
- Make use of the Google Tag Manager
The web forms are an extensive way of reaching out to the audience and getting a response from them on the website and the content. Google tag manager job easing out the methods of data collection from your WordPress site while working with a third party like Facebook. You can convert HTML to WordPress and the Tag Manager can find out which firms have had more response than the others. It is also a clear indicator of which headings need to be dropped from the forms so as to me the personalized experience of the audience better.
- Keep it fun and conversational
Most of us have always witnessed web forms to be only information-heavy wherein the host is trying to collect information or do statistical analysis of the data entered by the audience. This is not the only type of web form that can be created though. The conversational web forms are the ways of interacting with the target audience without getting into too much formality. Through an informal conversation, data can be collected effectively along with increasing conversion rates.
- Put A/B Testing to work
Ab testing might sound like a difficult technical term but in reality, it is nothing more than a prototype test. Just like before going out, we line up our outfits to choose which one works the best on us, A/B Testing includes creating multiple formats of the web forms. It then compares them to see which one is more effective based on the end goal of the user. WordPress customization services may also include making use of these tests. They are effective in studying the change in audience response if one variable is altered.
- Nelio A/B testing
Much like the general A/testing methods, Nelio A/B testing methods include the comparison of multiple aspects of a web form to generate which of the choices would create a greater response. These choices include options of header, pages, custom designs, etc. They are highly resourceful in improving conversion rates.
- Pick the right form fields
When people reach out to your website, it is usually because they are in need of services which the business is known to provide. To grasp the needs of the user better, a form can be created to understand the details of the services needed and the contact information of the potential client. If you convert HTML to WordPress, the new platform provides multiple fields that can be filled manually or auto-filled. Keep it concise and clean so that the user only needs to give out relevant information.
- Indulge in multi-step forms
Some of the web forms that require a lot of information from the user can get lengthy. It can deter a lot of people from filling out the whole form. This problem can be easily tackled by indulging in multi-step forms. Each step of the form relates only to a particular type of information which creates the perception in the user’s mind that the form is not really that long.
- Add attractive CTA buttons
‘Submit’ and ‘Click here’ are some of the most commonly used CTA buttons put to work by companies while creating web forms. This is the usual way people tend to go but if you want to set yourself apart, you have to choose different attractive words or phrases for CTA buttons. People are more likely to be curious when they stumble upon a good CTA phrase. This boosts the conversion rate like none other and makes people visit the site more.
- Use Tooltips for highlights
Some important parts of the web forms need to be highlighted to bring to people’s special attention. Forms that need a few more details than the others can make good use of highlights. It can be initiated by the platform manager or through WordPress plugins & customization services.
These are eight of the most helpful tips that have proven to be effective in spiking the conversion rates for any website. If you go for WordPress web forms keeping these tips in mind, there is a much higher chance of you having an inch over the others while bringing in the audience. So go ahead and enjoy the greater engagement of the audience with these tips.