Marketing

There is no doubt that Cyber Monday and Black Friday are great opportunities for business owners to meet their annual sales goals. According to Adobe Holiday Shopping Report 2021, eCommerce purchases alone on Cyber Monday will draw in $11.3 billion....

Cyber security is the protection of servers, networks, and data from malicious attacks. Cyber threats have increased globally as organizations experience a rise in data breaches. According to research, up to 46 percent of organizations have suffered damage to their...

Sales are expected to increase 11% over last year during the holiday season in 2021, setting a record for eCommerce. Additionally, merchants are expected to compete more aggressively this season than in the past. Our eCommerce holiday revenue experts gathered...

After the COVID-19 pandemic, the need for an efficient digital marketing strategy peaked in the manufacturing industry. This industry was heavily dependent on face-to-face dealings. Due to this, their social channels were highly inactive, they barely focused on SEO, and...

Like it or not, we live in a digital world. And if you run your own business, it’s more important than ever to connect with your customers online. But that’s more complicated than it may sound – especially if you...

Over the past few years, marketing technology (Martech) has gained momentum. According to research studies, there are 8,000 different marketing solutions available on the market.  Furthermore, marketing technology has become marketers’ everyday necessity. Statistics show that savvy marketers use more...