Whether you are a lawyer practicing in a small town or a metropolitan city, you must know that it is essential to have high rankings in local search results. While it may sound more straightforward, it is challenging to get the top ranking result. Some Local Seo tips will help you to maximize your visibility under local search results and make your service visible to those who are looking for your assistance.
Reasons to Invest in Local SEO:
The yellow pages don’t exist now: Gone are the days when you searched for yellow pages books. Currently, people look for an attorney that has an online presence thanks to technological developments.
Free traffic that is hunting for services: When you rank on the top pages like Google, you can get an excellent opportunity to convert free visitors to paying clients. The free flow of traffic makes local SEO one of the best marketing investments that you should make for your legal practice.
Local SEO delivers instant results: It takes a lot of time to rank on Google, but at the same time, you can be ranked on top of local SEOs within a short duration.
Local SEO tips for law firms:
- Keyword search:
Ideally, keywords serve as the foundation for an SEO campaign, and it will be linked directly to the SEO services provided under your legal practice. For instance, your keywords can include criminal defense lawyer or planning attorney. You need to set up an account with Google’s ad platform after developing the keyword list.
You don’t need to worry as you don’t have to pay for advertising on Google. By setting an account, you can get access to the search engine’s free keyword planner tool. If you use hiring intent keywords as a priority, then it indicates that a signal search is being done for the purpose of taking some action.
The hiring intent keywords are mainly used on the landing page of the website. Keywords that indicate research intent are mostly used to gather information. The main reason for using research intent keywords is that it adds value to blogs and FAQs.
- Optimize the keywords:
SEO for law firms, lawyers, or attorneys must optimize their keywords both on and off-website. Before you optimize your page, you need to claim and verify your business with Google. After doing this, you might get a checkmark and word verified next to the name of the company. Click on verify now if your practice hasn’t been verified.
It would be best if you also made your contact details consistent on your local pages. Additionally, you need to add a description of your services so that it will serve as a brief introduction to your potential clients. It can include your history and the specific areas of your service. You should also ensure your working hours as it affects your listing on the SEO.
Thus you need to optimize your website, starting with the homepage and ending with service pages.
- Citations and links:
Citations ideally include the mentions of your practice’s names, phone number, and address. You can start building your sources on other sites across the web by applying for listing in different directories.
Links are then defined as the hyperlinks that originate on different sites and point to your site. Google ideally focuses on these signals, and they are also known as inbound links. You can also build your link profile with submissions to legal, local, and general directories like getting citations. You can also make a list of offline affiliations you have created in the past and understand if you have an opportunity to gain links.
Reviews are an essential factor that gives you an opportunity to dominate the local competitors and push your web pages to better rankings. You can get excellent services if you have positive reviews. Furthermore, you need to take a direct approach that results in better yields.
Also, it is recommended to send a request to review emails to all customers who are satisfied with your services and ask them to leave a review. It can help your business to grow.
- Don’t forget tracking:
Tracking your results is the best way to maximize the returns on SEO for law firms, lawyers, and attorneys campaigns. You can track your rankings as they reveal the overall performance of the keywords being optimized and the number of clicks.
SEO is way more than just rankings, as you also need to track your traffic that is being driven to your site. Google Analytics provides the best solution for monitoring traffic. Besides ranking and traffic, you need to focus on conversions as money lies in transformations.
Thus local SEO starts on a solid base and grows from there, and it is the best investment you can make as a professional.