Shivani Goyal

Over the years, word-of-mouth marketing has proved itself as the most cost-effective and fruitful way to generate new leads. In today's time, traditional forms of outbound marketing have become increasingly tired. Therefore the recommendation of a friend or customer can...

Today's advancements have enabled brands and businesses to provide extensive personalization, ensuring a better customer experience and increasing revenue generation. 72% of customers say that they engage with personalized messages alone, 71% feel frustrated with impersonal experiences, and 63% stop...