Local Search Engine Optimization is essential today for every local and small business. Suppose you want to increase the visibility of your business and get reasonable conversion rates. In that case, you will have to optimize your business for the local business to get ahead in the competition.
What is Local SEO ?
Local SEO helps the small businesses and the brands to build their brand’s presence locally and create engagement with the right audience and customers present in their geographic location.
Google shares the local result for “near me” and “location” based search queries. Local SEO is essential for the restaurant business, salons, gyms, etc.
Local SEO helps them discover some essential information about the local business and read the business reviews, which allows them to decide on making a purchase or taking the services. Local SEO for multiple locations is a handy tool for driving great results. Optimizing your small and local business for numerous sites gives you fantastic business opportunities and unique challenges. You can gain more visitors and more conversions through local SEO for multiple locations.
Local SEO helps small business…
- To Increase Leads
- Drive Sales
- Get High Traffic
Optimizing Your Business For Multiple Locations:
If you have a business operation in multiple locations, then local SEO is the best way to promote your business to some target locations and gain website traffic.
70% of customers visit a particular store by looking at the information available online. Greater local visibility leads to more customers, more traffic, and more sales.
Here are a fewer tips to locally optimize your business for multiple locations:
- Update Google My Business Page Listing For all Locations
GMB page helps the customers to engage with the company freely. Every business should create a profile on google my business for multiple locations to promote-
- The business names
- The business addresses
- Business contact
- Business operation hours
- Business reviews and ratings
Therefore, to gain a good business reputation, it is essential to create a google my business page for all the locations that your business operates not virtually but also has a physical address. Otherwise, you won’t make an individual page for each location because google sends a postcard at the physical address.
- Create Business profiles on other local directories:
Besides claiming the business profile on Google my business page, you should also create the company profiles for multiple locations on the other local business directories. Your business NAP’s should be listed on all directory listings.
Submit the NAP to all the national and local directories like yellow pages, manta, Hotfrog, etc. Make sure to submit the consistent NAP on the websites, format the phone number, and address the same amongst all business citations to avoid errors.
- Local Map Listings For Every Location:
If you have business operating at multiple locations, then claim the local map listings for every location. It will make it easy for the customers to reach your store or office. It will ensure that prospective customers will find you easily.
- Use Schema Markup:
Describe your content more accurately on Google’s search engine result pages; it is essential to use the Schema markups. Using it increases the chance that Google will understand and rank your website content.
Google will categorize the specific website data lie where are you located, how many reviews your business has, what your business is about, etc. This way, the users will find more options to visit your business.
- Focus on link building:
The quality of the backlinks and the number of backlinks sends the signal about the website authority to Google. Get high keyword position in the local search results by earning high-quality backlinks from the authority websites.
Partner with other businesses in your location, get a link back to your website. Or reach out to the bloggers in your area to build a link on their website, and so on.
This way, you can earn more local backlinks and boost your rankings in local SERP’s.
- Create location-specific keywords:
If you want to rank for multiple locations, you should create individual pages for each location and add unique location-specific content. If you make the unique pages for each site, you can also optimize them for the other on-page factors like H1, page titles, etc.
Create valuable and unique content for each page and not just use the duplicate content on each page. You can create a single location page and add all their location pages in that link. If you post the product reviews and testimonials on your website, then make sure to add them on their specific location pages.
Your content not only helps Google rank your business but also gives clients to feel for your office and the services or products you offer. The customer satisfaction is the key for your business growth and success.
Give them a lot of information to tell them what is expected when they walk through your door is the best practice in every industry.
- Encourage Your Customers To Review Your Business:
Reviews are compelling because they create valuable insight into your business and help you improve your business.
To attract local business and new customers, you should encourage your existing customers to review your business. This way, your target audience will know good things about your business and compel them to visit your store or business website.
Reviews are a useful and powerful tool for local businesses because people trust the reviews more than the information you share on the website.
You can encourage the users to share the reviews by sending them the email surveys, ask them for feedback about the products or services after they make a purchase, or you can use any other method for collecting reviews. Feature the local reviews on each local business pages.
- Respond To The Reviews:
Sometimes you can get negative reviews, and unfortunately, you can’t ignore them. Customers will expect you to respond to reviews posted by them and often base their future purchasing decisions about it or even new visitors who see the reviews. Avoid debating or demeaning responses with customers. Your other potential customers are reading these reviews and your answer too.
The way you respond to your customers will create a trust factor in them and also help in building your business credibility.
Treat each location as a separate entity for performing the local SEO for multiple locations. If you follow the correct approach, you can boost your sales and traffic for a single location and multiple locations.
However easy this multiple location SEO seems, but it is a very intensive and complicated process. If you are not sure about how to do it, then take professional SEO services to get good results.