It refers to buying, selling, exchanging products, collaborating with business partners, and conducting electronic transactions within an organization. E-business allows companies to link their internal and external processes more efficiently and effectively and work more easily with suppliers and partners to satisfy the needs and expectations of their customers.
While a website is one of the most common implementations, e-business is much more than just a web presence. There are a vast array of internet technologies designed to help businesses work smarter, not harder. Finance Mobile App Development is a category that supports business with many benefits.
There are many advantages to e-business, such as it offers opportunities to increase sales and helps access a new market across the globe. It allows 24*7 access to the firm’s products and services. Also, it provides comfort and convenience for customers and improves the speed of response.
In contrast, there are many challenges faced by E-business. To attract and keep them with the business is a major challenge. Two primary reasons for poor web sales performance are incorrect prospect targeting and ineffective sales support while customers are trying to buy from the Business.
A successful e-business must ensure rapid implementation of new services while retaining the quality of new services. To build an effective e-business strategy, a company must shift from being product-centric to becoming customer-centric.
5 Ways Technology helps Businesses
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Use Social Media To Make Your Business a Brand
Nowadays, social media is on the rise. It is one of the best ways to promote your business in front of customers. Introducing your brand on different social media platforms ensures the real existence of the company.
Build the presence of your business on all social media platforms. Linked In, Instagram, Facebook are the major platforms to promote your business. Gain as many followers as you can and frequently post about the company’s ideas, views, and vision. Keep interacting with the followers.
Engage with your followers, ask about their opinions and expectations from the company. Develop your content according to the responses from the viewers. This will help to increase the productivity of your business. People will come to know about your business as a brand which will increase your sales. Use collaboration methods to promote your business again. Collaboration with famous personalities also promises fame and followers to a business.
Use all digital marketing techniques available in the market. Show a positive approach in your posts to attract people. Tell them how your product is better than others. You can even set up a one-stop-shop on Instagram from where the followers can buy the products. Also, add a link to the website in the bio of your profile.
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Effective Communication Is a Must
Communication and sharing information is one of the major keys to the growth of your business. Customer satisfaction should be the topmost priority of any business. Customer satisfaction arises if there is proper communication with the company’s workers.
Lack of communication with customers can ruin a company’s image. Customer information helps a business in personalized messaging methods. This also provides an overview to the company about the requirements of customers.
Chatbots are an effective method to keep your customers engaged throughout. Many websites and mobile applications nowadays have been using this method to increase the engagement of customers. Chatbots help customers visit the website by clearing their doubts through instant messaging.
Applications like zoom, MS teams, and google meet are also in demand, which helps communicate with businesses.
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Everything Available On Mobile Phones
Optimize everything on the phone. Mobile technology is at its peak. Nowadays, everyone has access to smartphones. It is an era of technology. Businesses should optimize so that their customers can easily get access to the products on mobile phones. Businesses should use mobile technology as a tool to increase productivity.
In the 21st century, people use smartphones to communicate, chat, or facetime their friends and relatives and buy and sell things online. Satisfaction and trust are quality factors that can be quantified through the availability of service, waiting time before the work is done, security of the user’s information, and service effectiveness.
Various studies have revealed that businesses on the internet have successfully worked towards improved customer service, increased productivity, access to International Markets, and reduction in transaction and other costs.
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Easy Access To Various Services
Many business portals and websites are running in the country. They provide different services at ease. Some of the major sites are listed below:
- IRCTC portal: The Indian Railways Catering and Tourism Corporation is a subsidiary of the Indian Railways; its portal was launched to offer the service of online Railway ticketing in India.
- Online reservation site: Such sites provide users with airline reservations, flight ticket booking services. Through it, you can book flight tickets, international flights, hotels, avail of tourist packages and discounts, etc.
- Life Insurance Corporation of India: LIC of India is one of the premier insurance companies in India. It caters to various Life Insurance needs of the community that arises in a changing social and economic environment.
- Online shopping stores: Many online stores available such as Amazon, Flipkart, etc., that show and deliver products such as furniture, apparel, food, toys, computer software, video games, etc., through online mode.
- E-business companies: E-business companies offer various services through their business site. These services include product sales, Customised solutions for individuals, as well as for small scale and large Enterprises and customer support, etc.
- Net banking and mobile banking: In this internet age, banking facilities can be used from anywhere without physically being on the bank’s premises. All this is possible because of Net Banking and mobile banking. Internet banking uses the internet as a delivery channel by which they conduct banking activity, for example, transferring funds, paying bills, paying mortgages, etc.
- Bank services: These Days, most banks have released mobile apps that help customers access and use the bank’s banking services.
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Remote Working And Use Of Ai Technology
Covid-19 had a huge contribution to remote working. It has been growing steadily since the past 15 years, but due to the pandemic, people are forced to work from home, promoting remote working on a huge scale. Remote working has been proved beneficial to private companies, public companies, and non-profit organizations.
Employees can work from anywhere in the world. It also helped in saving a lot of money. This shows that remote working has been a huge profit to the business, and it also helps grow the business’s productivity.
Artificial intelligence is a technology that is already impacting how users interact with, are affected by the internet, and its impact will only continue to grow. AI stands for Artificial Intelligence, where artificial means artificial and intelligence means thinking power, together meaning “a man made thinking power.”
In the context of business, AI can track users’ thinking. This includes information such as what the user will buy next based on the user’s search engine.
Thus, artificial intelligence aims to create an expert system. Systems that display intelligent behavior learn, demonstrate, explain and advise their users. It also aims at implementing human intelligence in machines.
Conclusion:
Advancements in technology in the 21st century are rising day by day. The future of technology is bright. The internet has provided people with the huge benefits of e-technologies. E-business is one of them. Business organizations can have a presence in the virtual world.
There is high demand for technology in the business world as it has many benefits.
Social media platforms allow businesses to set up their business online and gain followers and fame for the company. Please communicate with the users to know their requirements.
This will also increase the engagement of users with your business. Optimize your site so that it can be easily accessed on smartphones so that most people can use it. Various services are offered online like net banking, shopping, and flight ticket booking, which attract many customers these days.
Apart from this, remote working and the use of AI have also been a major contribution to the expansion of business. Technology is a boon to increase business productivity. Technology in the coming years would help businesses to grow and reach greater heights.
