Since mobile apps have penetrated every nook and corner of our everyday lives, it is difficult for a new mobile app to thrive with success. It is common knowledge that only a small portion of the apps across iOS and Android marketplaces get their desired success.
What are the key ingredients that run common across most successful apps? By giving closer attention to the successful apps across every category, we have found the following attributes that play an essential role in making the journey successful in the market. When you build a mobile app from scratch, the following aspects will guide you to develop a successful product.
-
Come with a great app idea
An app is a solution to a particular problem, and hence the app idea should orient itself with a real-life problem. With an app idea, you need to deliver an alternative solution to a real-life problem or the user’s demand. For example, a gaming app may not solve a practical problem but can address a market demand from the game players. An app can only be successful by fulfilling a demand or by solving a problem.
Despite the so-called greatness of your app idea, it is extremely important to evaluate the concept. If several apps already launched in that category, you need to clarify why users are likely to use your app instead of the others. Only when your idea delivers a fundamental value proposition that provides something better than others in the competition can you consider the app idea significant.
Two crucial things in this respect are understanding the potential app users and validating the app idea against several competitive app products. When you know about the users who will use your app and the competitor apps your app will compete with, it becomes easier to reach out to your users with a clear value proposition.
Many app development company in Brussels now hire market research companies to carry out more profound research into the user perceptions and requirements across categories so that they can validate the app ideas quickly with facts and figures.
-
Make User Experience Unique
We have millions of mobile apps across the Google Play Store and iOS App Store. Naturally, for a competitive edge, the app must deliver something unique and exceptional to the users. This is where providing a great user experience proves to be crucial.
To deliver a great app user experience, the app developers and publishers must consider the user feedback and detect the specific areas that can be improved. This may involve adding new features, performance enhancement, fixing errors and bugs, tweaking the user interface design, reducing battery efficiency and resource consumption.
-
Ensure effortless activity
The most successful apps offer such an effortless way to get things done that users without understanding end up spending hours using the app. The user flows from one screen to the other and from one task to the other should be smooth and effortless involving minimum user activities and interactions. This same reason makes game players spend hours on a game app or make users addictively browse a social media app for hours.
To deliver a smooth flow in the app, it is required to remove all pulling factors and confusions that users face while using the app. This is the critical factor for making an app feel easy. Some of the ways you can ensure ease of use include the following.
- A single tap sign-in through social media and a unique guest login option is excellent for engaging users effortlessly.
- Showcase profile images of friends and contacts during the login to help users connect with other users and continue using the app for longer.
- Give priority to showing actions on the app screen to tell users how they can progress and what they can do at a given time.
Provide Users More Control
Today’s users value privacy while sharing their app content and activities with their chosen few. To make the right balance between their privacy and social sharing ease, it is essential to ensure more control and autonomy. Users quickly have a positive impression with apps that offer them maximum control and comfort of use.
For maximum ease of use and optimum control, it is essential to give a clear idea of how their in-app data are being shared with their consent and how the users are at full power in deciding each step at every step. It would help if you did not leave any leaf unturned to ensure total control, from menu options to the freedom to choose different light conditions and modes to rules for view and social sharing options.
Give rewards to users frequently.
Do you want to boost the users’ morale to share your app with their users and bring more users onboard? To achieve such a viral effect, you need to give users specific incentives apart from freeing them of a great user experience. The rewards offered to users from time to time can help them remember the app and keep coming.
Give users free access to premium content or features when they invite their friends and acquaintances to the app. Give them rewards and recognition when they complete a milestone of engagement. There can be different tips for users ranging from a free upgrade to a premium app version, discounts, access to gated content or features, free app themes, etc.
Conclusion
All the aspects mentioned earlier that accompany successful app projects are tested and tried time and again. You can always add more unique values over and above these aspects and turn the app viral and popular.
