Everybody loves attending corporate events. As there are various types of such events, people enjoy them for diverse reasons. For instance, it can be a perfect opportunity for employees to learn something new and to get to know each other better. This is advisable as then they are able to perform better generally, as a team. On the other hand, if the event is dedicated to your clients, it’s a chance for them to get to know you and the new service or product you’re promoting. Eitherway, in order for it to be successful, you should plan it carefully.
There are a few essential aspects you should have in mind when organizing such an event. They work for any size corporate event. You should start with setting a clear goal and deciding on a budget. Then you should move on to finding an appropriate venue and hiring a caterer. When it comes to the venue, you can either opt for indoors or outdoors – people in hot climate countries such as ones in Australia or California tend to organize them outdoors. Additionally, what you shouldn’t overlook is attendee engagement – it’s essential to have, but more on that later.
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Start with setting the goal
As already briefly mentioned in the introduction, there are a few types of corporate events. The goal will, of course, depend on the type of event you’re planning to organize. Most often, companies organize a team building event or a product/service launch or promotion event. Even though these two types of events differ in some aspects, the basics of their organization overlap. So, let’s see what the goals of each could be.
For a team building event, the goal is to build team spirit and to allow employees to get to know each other better. In turn, better connection and communication among employees results in higher productivity and ultimately profit. However, there are a few things to keep in mind when organizing a successful team building event. On the other hand, an event promoting a certain product or service has the goal to let people know about the innovations. Your ultimate goal is to get them to buy your new product or hire a service you’re offering.
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Decide on the budget
The budget is the next big aspect you should focus on now that you have a clear goal for your event. First of all, it is key to set it as it is easy to spend a lot of money and still not be completely satisfied. Second, it helps you during the event planning phase. Before deciding on the budget, you should make a rough list of the things you have to include and the things you’d like to include. This way of thinking helps you in setting some priorities, which can be helpful in some instances.
So,the essential aspects of every corporate event encompass the venue, food, drinks and it should have some music and activities for engaging attendees. When speaking about engaging attendees, now it’s popular to opt for a photo booth hire in Sydney, New York or basically any other big cities and smaller towns. Having this kind of fun element allows your attendees to mingle and have fun. Also, you get free advertising by having your attendees post photos on social media.
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Find an appropriate venue
The right venue also plays a key role in the success of a corporate event. First of all, it needs to be big enough to host all of your guests. So, before searching for the proper venue, you should complete your guest list as these two aspects are closely intertwined. Secondly, it has to be visually appealing and most likely, on some top location that’s easy to find. Perhaps these seem irrelevant, but they are relevant, so don’t disregard them. After all, the image and reputation of your company is reflected in organizing such events. When you go check out a venue, try to imagine your event. Think about where the food and drinks would be presented as well as all the other aspects you plan to include. It will give you some idea whether it works for you or not. If you’re sceptical even after you’re talked to the manager of the venue and after they’ve shared their experience, it would probably be better to search for something else.
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Hire a caterer
Probably the most interesting and diverse part of corporate event organization – choosing the right caterer. These days, the options are countless. You can go for all kinds of different delicious food. Consider whether you’d like to have a formal dinner or perhaps some appealing finger food. Also, it would be good if you included some vegan and vegetarian variants to suit all your guests’ needs. When you hire a caterer and make a deal about the food you’d like to have, you have nothing else to worry about. You can just relax and look forward to the event day. The caterers will not only focus on making tasty food, but they will also think about the food presentation and how they will serve it.
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Consider attendee engagement
Again, the engagement of your attendees is closely connected to the type of event. We already mentioned a photo booth hire, so that’s one thing, You could also have some fun physical activities organized or a karaoke show. There could also be a dance off or different kinds of competitions and perhaps even rewards. You can find all sorts of fun activity ideas online to make your corporate event memorable.
With some free time on your hands and these practical tips, you can start organizing your corporate event. Without a doubt, when you start organizing it, the ideas will just keep pouring in!