The number of online shoppers is growing worldwide so are the online eCommerce stores. Around 80% of the US citizens have shopped on one or another eCommerce store. As per one google data, the search term “shopping near me” has grown more than 200% in the year 2018. The eCommerce will generate $4.5 trillion in sales worldwide by the year 2021. All these facts reflect one thing and that is the bright future of the eCommerce industry. Anyone is likely to guess the unabated success of the eCommerce websites in the coming years.
But still many business owners who want to start their eCommerce journey, especially the start-up owners face one issue. And it is to create a well-functioning and user-friendly website that is appealing to their customers. Well, if you haven’t considered it yet, then let me break the silence, by saying that Magento is the best platform to start an eCommerce business.
Magento has 29.89% of market share in the eCommerce industry which is just behind Shopify. This indicates that Magento is one of the top choices for those who want to start their eCommerce journey. Building an elegant and competitive website from scratch requires a lot of attention and effort. But with Magento’s open-source technology, it has become easy for start-ups to build a well-functioning website. Because Magento offers easy to use functions, simple code customization, easy to configure and simple setup on localhost. Which can be further optimized to improve its performance.
Why Choose Magento for eCommerce Startups
To Explain everything in detail, we have prepared this guide on reasons why start-ups should opt Magento for an eCommerce store. The following are a few reasons that make Magento the most wanted platform.
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Open Source and Flexible Platform
Magento is an open-source and flexible CMS platform even for non-technical people. And being an open-source platform, it has its benefits. It is the number one choice of developers and programmers. They can update any element and the content of the webpages easily. Also, they can develop the frontend of the platform in such a way that creates a user-friendly website.
Also, with Magento, you get seamless navigation capabilities, which save a lot more time for developers. Also, the open-source code allows you to add as many new code customizations to fulfill any requirements. And with that, you can easily scale your eCommerce business and turn it into a profit-making machine.
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Brilliant Customization Tools
Magento users can design their eCommerce websites as per their specific needs with available customization tools. These specific requirements are hard to satisfy by other eCommerce platforms, which start-ups and business owners need. Therefore, Magento is the only platform that provides ease for integrating the customization tools.
Sales tracking, managing product pages, adding meta tag functions, customizing shopping carts, and all sorts of other tool integrations can happen. A skilled programmer can utilize his experience of developing the Magento to make the customization process simpler.
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Huge Magento Community
The backbone of the Magento platform is its qualified community, which is quite large. It comprises from developers to CEO level eCommerce users. These community members are fairly active and provide solutions to issues that other community members are facing with their Magento website. Their selfless devotions toward the platform are the most desirable thing about Magento.
These members are active on forums like StackExchange, Magento forum, and GitHub. In these forums, registered members can post their queries and anyone with proper knowledge can provide a fix. Also, the community members provide their contributions, which Magento takes into account for their next version upgrade. All these signifies how powerful the community of Magento is.
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Magento is also Mobile friendly
As per data from Statista, around 53% of the global traffic to websites mainly comes from mobile devices. This indicates only one thing that the digital world is getting dominated by mobile. Most users around the world have access to mobile rather than desktops for every activity including shopping. Therefore, being mobile-friendly is need of the hour.
Well, Magento is one such platform that provides mobile-friendliness. The HTML5 and CSS3 codes of Magento 2 can enhance the shopping experience of users on mobile devices. Also, Magento is capable of adjusting images and video files to fit into mobile, which can improve the shopping experience further.
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Scalable Platform
Magento offers three editions to its users namely Open Source, Commerce and Commerce Cloud. As you are a start-up, you can go with Magento Open Source (Community Edition), which is free to use. And once you gain some reputation and popularity among your users, then you can move to either of the premium offerings to scale your business further. These premium editions have certain license fees that users have to pay yearly. But the features it offers for scaling your business are worth every penny. So, if you want to increase your revenues and sales figures, then opting for Commerce edition is the way to go.
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Exceptional Support from Magento
The support is an integral part of any business, without it, no business can survive. Magento always provides support for their platform. It releases upgrades every quarter that mitigates any issues the previous version had. These upgrades also include quality and security fixes that improve the overall performance of the platform. As earlier mentioned, Magento considers the valuable contributions of its community members that can improve the platform’s performance.
In addition to that Magento does provide technical support for its premium editions. And for the free version, there is a very helpful and generous community, which is always ready to help. Also, you can Hire Magento Developer with exceptional experience in Magento development work.
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Built-in SEO Optimization Tools
SEO tactics help you to build your web presence on the internet through on-page or off-page practices. It helps to bring in organic traffic from sources like search engines for which you generally don’t have to pay money. Magento has provided built-in features to optimize your website for on-page, which generally helps search engines to index what’s on the page. Features like meta tags, SEO friendly URLs, sitemaps, and others help optimize the webpage to rank better in SERPs. Therefore, you won’t have to integrate an extra tool to have all these features.
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Powerful Inventory Management System
The inventory management is the core functionality of any eCommerce store. For any start-up firm, it is important that the inventory of your store gets updated periodically. Also, synchronization of inventory management with content and sales campaigns should get streamlined. With features provided by Magento APIs, you can update and review the inventory by yourself. Also, with the help of scanning devices, you can prepare your inventory list, which helps you to save money as well as provides convenience to achieve success in your eCommerce endeavors.
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Easy Checkout System
Magento is one of the user-friendly platforms for a reason. With a shopping cart development tool, developers can integrate different features to try them on and make your website perform better. Your customers also will find it useful and won’t have any difficulty understanding the whole checkout process. In addition to that, Magento websites support various payment options, which means your customers will have a frictionless payment experience.
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Magento Supports Multiple Store
Magento supports multiple stores, which you can enable and manage by a single dashboard. If you have a plan to start multiple stores on different domains or subdomains, then Magento allows you to manage all of those stores from one place. Instead of logging in to different stores separately, you can access all the store simultaneously from one centralized network. Moreover, you can share settings from one store to another such as product catalog through centralized site administration. All these things make your start-up business a success.
Wrapping Up:
In conclusion, we can say that Magento is one perfect platform for start-ups and businesses who want to start their eCommerce journey. Also, Latest Magento 2 is becoming more and more popular among eCommerce industry leaders. Because it has all those things needed to start a successful eCommerce store. If you are using older and outdated Magento 1.x we recommaded you to Make a move and perform Magento 2 Migration for your eCommerce store. An expert is capable to guide you in the direction most suitable for your start-up business.
