People are, generally, afraid of risks. They will choose to go for a safer option with someone they trust. It is your job to appear as trustworthy as possible to them. Only when they feel like they can trust you will they gladly buy your insurance. When they have been with you for an extended period of time, they will start to feel a sense of loyalty (provided you didn’t betray their trust). This will create a steady and stable source of income for you. The direct benefit of this is simply more money, but you will also gain their approval and attract even more customers, along with the recommendations of your loyal ones. With that said, let’s see what we can do about it.
Create Strong Bonds With the Customers
Only by not appearing as a blank corporate shell will your customers trust you. This can be done in multiple ways:
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Be Down to Earth
You need to appear likable and less corporate. On a wider level, you can impress people with a well-thought-out ad to get them interested in what you have to offer. On a personal level, people like to feel like they are talking to a genuine person, so try to use as little as complex lingo as possible, don’t make yourself appear too distant from the customer.
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Solid Communication
Having clear and effective communication with your customer is essential for creating a strong bond. Don’t do it too frequently, however, as it can make you seem too needy and even annoy the customer. The best way of maintaining healthy communication is through e-mails.
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Appreciation
Showing a little appreciation goes a long way. By showing that you care for the customer, you show them that you don’t simply see them as floating dollar bills. This will also make them more likely to positively interact with you, and even recommend you to potential customers.
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Getting Customer Feedback
Had a successful encounter with a customer? Great, now display it! Ask your customers for customer feedback, it will show that you value their input. Don’t pressure them into it though, as it will come off as annoying. A safe bet is to simply send them an e-mail, asking them whether they can spend a few minutes to give some feedback. One thing most companies tend to do incorrectly is that they only focus on good feedback.
It won’t overly hurt you to also have some negative feedback, as it will show people that you are genuine. Whatever feedback you get, make sure to actually take the time to analyze them and see what you can improve.
Highlight Your Reviews and Testimonials
As the previous paragraph stated, you want to appear genuine but still good in the eyes of the customer. Be open about your reviews and testimonials, highlight them for people to see. Having multiple positive reviews highlighted can do wonders for your company’s credibility. If people aren’t giving you reviews or testimonials, a change of approach will be needed. Figure out what isn’t working for you and change it. Don’t leave out material compensation as an option. People will be more open about giving their actual opinion out if you temp them with a possible discount.
What are the Values Your Company Stands For?
Values are what define a company in the eyes of a customer. Do you pride yourself on your customer support, quality services, low prices, or something else? You can either make your values clear with statements or show them with actions. Actions are, usually, the more popular option, as they will effectively reflect your values. The best approach would be a combination of the two.
Transparency
Customers are sceptical of big corporate tigers out for their cash. Stealing 2 % there, 10$ here, and you can only expect a response: “You’re all the same”. The possibility of gaining extra pocket money is not worth risking a possibly loyal customer. Be transparent with them with all of the transactions and fees, don’t lie to them or withhold information. Do not make promises you cannot fulfil. If they ask, tell them why is there an expense for this and that. If the customer is interested in insurance distribution management software, make sure to explain to them perfectly how does it work, they will be more likely to approach something they understand.
Be honest and easy to talk to, and you will have no issues with customers not trusting you.
Maintain an Upstanding Reputation
Reputation is one of the most important elements to a company when a potential customer is thinking about approaching you. We have previously talked about some of the factors that can help with your reputation, but there are numerous others as well. Just make sure that you are honest about your goods/services and that you deliver exactly as promised (and even exceed their expectations). Keep your employees well trained and by maintaining a strong reputation with great customer trust, you are bound to succeed. Also, it never hurts to keep track of your expenses.
Always be Within Reach With Customer Support
If a customer has a potential issue, the first thing they are going to do is to call you. You want to be there for any problems they may have because if you don’t, they will be filled with anxiety and start to develop a feeling that you are deceiving them. This can horribly backfire for you, what might seem like a trivial thing could be the deciding factor on whether the customer will go with you or not. This is greatly impacted by how good (and available) is your customer support. As we have mentioned previously, it is all about showing the customers that you care about them. So, if you miss a call, it isn’t the end of the world, but try to reach out to them the moment you are able to. If you notice that they are nervous or being disrespectful, you need to be the calm person in the discussion. Always be calm, respectful, and have a good ear for listening to their problems.
