The fully glamorous word ‘viral’ is yet difficult to achieve. However, this is key to be successful on the internet. Everyone on the internet has the aim and goal to be famous, not notorious. But mostly the videos that go viral either have the elements of fun or criticism. Genuine and informative videos are often difficult to get viral. Even if they get viral for some time they are often rejected at other times. The main purpose while creating any content should be to benefit people in the best way it could serve and it should not be to make it go viral. Any organization or company promising to make viral content for you is a ruffian as there is no fundamental logic behind the videos going viral. The major question goes like what are the elements of a viral video and what makes a video viral on YouTube. The answer to these questions was unknown some time ago but we have brought some useful tips on the query of how to make a viral video on social media. Keep in mind the following tips to be benefited while reaching a wider audience.
-
Trigger Emotions
One of the most observed elements of a viral video is the element of emotions. The video triggering emotions in the wider audience is more likely to get famous. The emotions can be of hate as well as love. The emotions can be negative or positive. I would suggest that your video should have emotions of positivity. The fun and pleasing vibes should be given from the video so that the people may like to have your videos more often.
The videos going viral like the song of Asim Azhar ‘Tum Tum’ had neither the elements of positivity or negativity but it went viral with millions of views and received a ton of hate just because of the actors it had. The other video that is ‘Laughing Chewbacca Mask Lady’ went viral because of the pleasing vibe it gave to the viewers. People, not knowing the lady, still want to have more videos of her laugh. These examples should be kept in mind while dealing with the problem of how to make viral video content.
-
Marketing the Content
The second tip to make your video viral is to get organic as well as inorganic views. You can spread the video or the video link to as many groups and people as possible. The tips for marketing the video are not that difficult there are some techniques reading which you can easily market your video and spread it to the world. Moreover, you need to hit the targeted audience. The topic on which you are making a video should reach those people who are fond of that topic. You can also request the top content creators to give a shout out to you. This is the easiest way to get promoted.
The answer to how to make a video viral on social media can be given by quoting the example ‘Girl Learns to Dance in a Year (Time Lapse)’. She intentionally made this video to get it to go viral. And for making it viral she herself spread the link to everywhere.
-
Shrinking the Length
The most important and foremost element to get your video viral is to keep it as short as you could. Start from really short lengths and once people start knowing you, you can then increase it in length. If you have noticed, the videos getting viral are very short in length ranging from a few seconds to a few minutes. People are really never ready and free to give their precious minutes to your video which is of no worth to them. Until and unless it serves the best of their purpose they won’t be ready to watch it fully. So, the short length of the video is what makes it a viral video on YouTube.
-
Increase the Engagement
The second biggest challenge after the creation of viral content is to engage with the viewers. After posting the video on any platform you will need to get in touch with them. This increases the confidence of the viewers and helps them in giving more constructive criticisms to your videos and are more likely to share it with others. To engage with the audience, you will need to have a relevant social media platform just to increase traffic and to stay engaged with them one way or the other.
The second option is that you may not get any audience for giving criticisms or praise on your video. In this case you may treat the video as a case study. And studying the depth of it you may give you some valid points that you can keep in mind while making other videos. Do not repeat the mistakes you once made and critically look into the matter that why are your videos failing to reach the wider audience. You must find some flaws in your style.
Conclusion:
Making a video is a somewhat difficult task but doing your best will definitely make your video viral. You can make a shorter in length video along with the crisp of emotions by marketing it to every possible site you can to bring the traffic. Increase your engagement with the audience and feel them worthy enough by replying to their comments with kindness, even the rude comments need to be dealt with love because remember you need an audience. This is how you can make viral video content easily. These strategies are easy to follow and quite promising in bringing success at your doorstep. Some other strategies can also be read for marketing purposes.
