We all have some knowledge about how to use Instagram. Simply posting pictures on Instagram will not increase the visibility of your account. You need to leverage all the features available on Instagram to reach more audiences and promote your account. If you’re a business owner, you should develop your brand using Instagram because more than ten million people follow at least one business account. To get more engagement and traffic you could promote your Instagram account. You must increase your followers in a smart way to showcase your profile to the right people on Instagram. This article emphasizes things you must ensure to promote your Instagram account.
How To Promote Your Instagram Account
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Quality Content
Create unique content of good quality and post on Instagram to receive massive interactions and traffic. Select the best location, add lighting effects, and some filters to your video to get good quality. After shooting the video, make some edits and upload it on Instagram to attract more audiences. You don’t need to think of buying gadgets to shoot your content using high-resolution smartphones is the cool way to make your video more attractive. The quality of the video helps you to get more engagement and visibility of your Instagram account.
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Cross-Promote
Add the link of your Instagram profile page on other social media platforms to increase visibility and reach more new audiences. For example, if you add any of your Instagram links to your Facebook posts, the audience is more likely to visit the link and you will gain visibility. Make sure that the link you add points to the right page that you want to gain more reach. Cross-linking your Instagram account on other social media platforms increases the chances for more people to visit your Instagram profile and they’d probably start to follow you on Instagram. This is a smart move to promote your Instagram account and gain more followers.
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Use Short-Form Videos
With Instagram introducing potential features more often, reels, the short-form video format is the one that has been gaining massive engagement and reach. People love all things that are fast and so it is with reels. The quick nature of reels makes users spend time watching more videos on reels than that of other formats. Check how many accounts your video reached because the view of your posts is important to more engagement. You could also lay focus to make views on Instagram reels higher to attract more audiences because more views encourage people to watch and like your video. Creating short-form videos helps you to reach wider audiences because most people love to watch short videos.
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Research With Hashtags
Hashtags are an important element to increase the visibility of your posts so, experiment with proper hashtags and make use of them in your content. Use branded hashtags on your posts to attract more audiences and research trending hashtags for your niche using the Instagram analytics tool. You can also create and use your own hashtags on your Instagram posts to promote your Instagram account. Rather than you might add general and community hashtags that suit your content to increase exposure and reach new audiences. Using perfect hashtags on your content is a cool strategy to increase the visibility of your Instagram account.
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Collaborate With Influencers
Collaborating with influencers will increase your profile’s visibility and help you reach more followers in a short period. Influencers have the power to easily connect with more people. While collaborating with influencers, their audiences might step up to visit your profile to watch your content and get into your followers’ list. But the thing is you need to select the right influencer for your niche to grow your account as you expected.
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Optimize Your Profile
Add attractive captions on your profile bio as people first see the bio when they visit your account. Whether or not your Instagram account is public the bio will appear on the users’ screen. Give an introduction about you and your niche on the bio, add links and stickers to grab attention from the audience. Upload an eye-catching profile picture for your profile and add your email and contact number if you are a business owner. The bio will trigger audiences to know more and interact with you as well.
Conclusion
Instagram provides more opportunities to the users to develop their accounts so, take advantage of them to get plenty of engagement. While you receive more engagement and traffic your video could rank on the explore page. Follow and experiment with those ideas to promote your Instagram account to increase your profile’s visibility and gain popularity on the huge platform.
