Streetwear has been one of the best fashion trends to exist within the fashion industry. It has also been one of the most consistent trends. As well as having a large target audience that continues to expand. There are many negatives with social media. However, one thing that is good about social media is that it shows all the recent fashion trends.
Some fashion trends will burn out a lot quicker than others. Although that seems to be a lot different with streetwear and it only seems to be getting bigger. This article will discuss how streetwear collided with the world of fashion and how it is so popular today.
How Streetwear Has Dominated The Fashion Industry
Originally, streetwear used to be heavily associated with the hip-hop community and teenagers. It completely took over fashion in the western part of the world. Especially in the early 90s/ 00s yet it is still going strong today. It branched out rapidly across African American and Latin American society.
Streetwear is now a massive global trend in countries such as England, China and Japan. It is now being acknowledged by the more premium brands out there, such as Gucci and Louis Vuitton. The official definition from Google is “Casual clothing of a style worn especially by members of various urban youth subcultures”. This definition used to be correct but has soon changed over recent years.
Another fact about streetwear is that it used to be heavily male-dominated in the 80s and 90s. This is including those that introduced the world to mens streetwear as well as those who wear it. Since the late 90s/ 00s, streetwear became popular with both males and females. This is why more brands are collaborating with other brands to make their versions of streetwear.
Streetwear originated from a man called Shawn Stussy. He was a surfer who was born in California. The brand that he created was for surfboards but soon carried it over to t-shirts. He soon became a cult icon with his brand and stunned the fashion industry in North America.
Streetwear spread through a wide range of communities that were all very different to one another. Streetwear became popular through the punk rock scene as well. A few artists who introduced this style to the community were ACDC, Pink Floyd, and Nirvana. As soon as new music was released, they would release merchandise with it as well that you had to buy separately.
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Streetwear and Celebrities
Celebrities these days love streetwear and it is easy to understand why. Rappers were the origin of wearing streetwear in the 80s and 90s. Now, celebrities such as Billie Eilish, Justin Bieber and Kanye West are just one reason for what keeps streetwear thriving today.
Supreme is one of the brands that helped streetwear become so popular. This is also a brand that celebrities enjoy wearing as well, although it can be quite expensive. Supreme continues to become more popular by the day. In 2017, Louis Vuitton released their collaboration collection with Supreme. Louis Vuitton is another premium brand.
A Great Market For Buy, Sell and Investment
There are a lot of people in the world that has a secondary income. Some people do it through the property and some people will buy and sell certain items. If you know your streetwear brands then this could be a great market for you to explore. It can be quite easy to come across as well. Vintage streetwear can be found in second-hand shops which could be sold for more. Some people heavily underestimate the selling price of certain brands.
You can find streetwear in second-hand shops or vintage stores. However, prepare to pay a lot more in vintage clothing shops. There are plenty of websites where you can buy and sell clothing as well. This includes Depop and eBay.
It can also be a great market for those that like to invest in brands. Streetwear is a great market for investors that can either spot up and coming brands that are getting a lot of intention. Or they will invest in successful brands already such as Supreme.
There are plenty of streetwear brands out there that have been created by a-list celebrities. This is something else that investors will look at to start putting their money in. Justin Bieber and Kanye West are just two celebrities that have released their own streetwear brand.
How Come Streetwear Is So Popular?
Streetwear is popular for numerous reasons. It is branded clothing at its finest. This is something that is a big attraction to certain people that enjoy their fashion. It could either have the brand logo on the clothing item or print on the clothing as well.
Streetwear is comfy to wear and tends to be baggy clothing. It can also be worn with literally anything that is casual clothing. A printed top is something that could be worn with either jeans or shorts.
Streetwear is great because it looks different. It is very unique and will often be described as “edgy”. One of the best parts about streetwear is that it varies in price. Some people can’t afford expensive and luxurious clothing. This is why Streetwear is great because there are cheap brands out there as well.
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Streetwear online and in-store
Those that are obsessed with the streetwear hype will often be attracted to the shoes/ trainers. However, streetwear is many other items, such as t-shirts, hoodies, jumpers, and accessories. The fashion industry mainly uses social media to build up brand awareness. Streetwear brands are pretty much the same as well. Although social media was not around when streetwear got introduced into the world.
Hip-hop artists were some of the biggest promoters of streetwear when it originally came out. So television and magazines were a big influence on the fashion industry. The surfer community is what embraced Shawn Stussy’s brand which made it popular with them. Those that enjoy wearing streetwear will often have a personal connection with the brand they wear.
Summary
Streetwear has been a massive success with many brands over the years. It is a fashion trend that seems to be showing no sign of stopping. Fashion magazines, such as Vogue, will often have streetwear on the font of their magazines. The demand for streetwear continues to grow and will continue to grow as long as celebrities wear it.
Not everybody likes streetwear. But, one thing that you cannot deny is that it is one of the most consistent trends within the fashion industry for the last 30/40 years. There are plenty of brands out there that are worth having a look at if you wish to try streetwear yourself.
