While you are doing SEO, keywords must be your first target. In the case of SEO, keyword and keyword phrases are terms that are often interchanged. A keyword may be a single word, a phrase, or a combination of more than two words. Selecting your keywords is very important in the search engine optimization process.
If you end up choosing irrelevant keywords, no matter how you optimize your website, it just won’t be able to attract traffic to the site. Along with selecting the relevant keywords, you also have to choose an appropriate number of these keywords. On-Page SEO Services like having good Google ranking for keywords and high search volumes together will lead to traffic to your website.
What Are Keywords?
Keywords, in simple terms, can be described as the summary representing the ideas and topics discussed in your content and what your content is about. Regarding SEO, keywords are phrases typed into the search box of any search engine. Therefore, keywords are also called search queries.
If you narrow down the images, videos, and content on your website to simple words and phrases, those become your main keywords. As the website owner, your keywords should be relevant to what users are searching for on search engines. With relevant keywords, the chances of your website landing in users’ search results increases drastically.
Finding relevant keywords is not all that easy. You cannot assume keywords of your choice and expect them to work. No website owner can know exactly what people are searching for on their search engine, making it challenging to select the right keywords for their website. This is why you should do some keyword research to find out what other users on the internet are searching for and accordingly pick the most relevant keywords for your website.
Why are Keywords important?
Keywords work like a link between the things people are looking for and the content your website offers to them that can fulfil what users need. After all, the primary purpose of keywords is to bring people from their search result page to your website. This is why it is essential to have keywords, to drive traffic towards your website.
You must carefully choose the keywords you want to be ranked for a search result page. Selecting the right keywords influences the amount of traffic driven towards your website and the quality of the traffic received.
The keywords you select should be about what the audience is looking for rather than what your content offers them. To create content that can organically rank high and attract traffic to your website, you should pick out what visitors are actively looking for. This can be done by observing the language visitors use in their search engine and the type of content.
What is the right amount of Keywords for a website?
When you decide how many keywords should be used for search engine optimization, it is generally advised not to have just one keyword to represent your product, service, or content. Unless you specifically seek out a particular type of audience for a unique business and have only one focus, you should opt for more than one keyword.
The one keyword you are focusing on can also be the first choice for your competitors. If you rely upon just one highly searched keyword or phrase, no matter how relevant it is to your website, you are bound to face a high level of competition from other similar websites to be ranked in the search results.
Even if your website is run on a tight budget, you should not opt for only one keyword. You may think that one keyword is enough to stand for everything your website has to offer, but rankings for only one keyword won’t get you enough visitors for your website. The more commonly used your keyword is, the more competition you will face in search result page rankings.
Having plenty of keywords can positively affect your search result ranking. You must not use irrelevant keywords, which are of no use regarding the content you have created.
Also, your keywords should not repeat the same meaning in new ways. It should be doing more than repeating what was said earlier; stuffing keywords does not work anymore to attract traffic to your website. The number of related keywords you choose should be based on the reader’s intention and how to keep them engaged on your website.
While you should not target just one keyword, you should also not target too many keywords. If you target a higher number of keywords, you will have fewer resources to work on each keyword, making it harder for your website to be ranked well on the search results page.
Initially, it would be best to be more realistic with the number of keywords you want to rank, especially when your SEO budget is not very high. Then, slowly and steadily, you can rank for many keywords when you have a better budget and have time to create content to promote your website.
Minimum Keywords You Need for SEO
We know that more than one keyword must be used, but exactly how many should be used for search engine optimization? The exact number varies for every website. The number of keywords you use for your website will depend upon your SEO budget and the timeframe for the results.
For starters, having around five keywords, each with a search volume of more than 100 per month, is advisable for most budding websites. It may not seem like enough for some websites, but that does not mean your website will be ranked for only those five keywords and attract traffic from those five keywords.
The scope for attracting traffic and getting good rankings is quite broad when starting with five keywords. You will observe that the traffic your website is getting comes from the search results of keywords you did not specifically target, but they still get ranked organically.
Once you start getting good results for the keywords you started with, you can then turn some attention towards targeting new keywords. By taking the keyword research approach and making selections in stages, you will see results faster. You will also have more information from Google Analytics and Search Console that you can work with before adding other keywords.
Conclusion
To effectively use search engine optimization to your benefit, it has to do more than focusing on one key factor of your website and limiting yourself to it. SEO will be more effective when five keywords are used. These keywords should be such that they complement the other keywords being used and help your website stand out from the crowd.
Adding phrases of three or more words as keywords gives you an extra boost in converting the traffic into sales. These keywords help in pointing visitors in the right direction. The proper selection and number of keywords will help convert potential customers into buyers.
