Since the beginning of the Search engines webmasters have been looking for different ways to reach the top position on SERPs.
Just like any market and life, we wish to develop, we need a framework or a guideline to evaluate our steps to see what works and what doesn’t.
For example, if anyone of us wants to lose weight we first need to know how much we weigh.
The same is the case before increasing DA we need to understand what is DA, where do we stand in terms of this metric, what are the outcomes, how to evaluate them, and achieve the desired results.
What is the DA?
In recent times, one of the most common SEO interventions is Moz‘s Domain Authority.
It’s a macroscopic measurement factor which is mostly used to compare and analyze our site with others.
The score ranges from 0-100, higher the score better the website is in terms of authority and Visa-e-versa.
Moz has a unique DA algorithm, and some various factors, which are approximately 40 to measure the ranking of a website.
Over time the alone metrics will not always work at the same degree to increase or decrease the score, but the quality of linking domains and quantity of links is the key indicator to look forward.
Importance of DA:
Google clearly states that “Doman authority is not the metric they use to rank any website”, even though in a study by Ahref they “discovered an interconnection between DA and SERP ranking”.
The outcome of this study tells us that DA can be handy in analyzing how much organic traffic a website can get from Google.
Increasing Domain authority is not a one-night stand job, we need to properly plan and implement strategies to gradually improve our website’s authority.
How can we check Domain Authority?
There are many link authority checker tools out there on the Internet. Now how would we know which one is the best for us?
Prepostseo is a basic domain authority checker, it looks at the authority of a website on the basis of quality and quantity of backlink and content.
If we want to check several websites’ authority altogether, this tool helps us by checking bulk links at once.
Few other metrics used by this tool are:
Spam score: It shows the Spam score ranging from 0-100, to show how spammy is the website
IP address: Shows the exact IP address and the country origin
Number of pages: It shows all the pages indexed on Google enlisted by the website
Service or product: It shows the product or service the website promotes.
8 Practical Steps to Increase Your Website’s Domain Authority
Now after knowing what DA is, we need to take action to improve our website DA score and things involved in it.
Step 1- Start with backlinks:
If we specialize in a service a product or anything new that’s great, we just need to produce information better than our competitors
It would be great if we reach out to companies we are working with to swap testimonials and collaborate in supporting each other’s online presence
We can also look for opportunities in our old content to add backlinks, for instance, if we mention a clothing store, simply link to their website.
Once they start monetizing their web traffic, certainly they would step forward to give back the favor in return.
Step 2- Internal linking:
A précised approach towards internal linking on our on-site information will empower our website authority.
We need to keep it natural, overdoing it, can create a bad reputation so we need to balance internal and external backlinks and where necessary insert it.
Use a number of keywords to insert don’t simply keep on pushing a single strong keyword use multiple of them.
Step 3- Guest posting:
Guest posting for other websites is another popular choice to get quality backlinks which in return will increase our authority.
But before planning out to guest post, make sure to consider a few things such as:
- We should check the DA/PA of the targeted pages
- Check the Follow and no-follow links of the targeted website
- How long the article stays on the website?
- How and what is the audience’s response?
By checking these points we can analyze long-term goals, save time and effort.
Step 4- Remove broken or bad links:
We need to properly audit our as well as other high DA websites, by auditing we can figure out the broken links or any 404 redirect link that is no more live.
We can simply contact the owners or the webmasters and show them that on this web page your link is broken, and because our website is relevant to your niche we can fix it for you if you do give us access.
As a result, it will be a give and take task. Thus resulting in relevant and high DA links to our website.
Step 5-Work with Influencers:
Just like in practical life we need relations, we should also build online relations with the influencers like bloggers.
These bloggers can certainly increase our reach to the audience, help in promoting our products or any form of content.
As they have already built credibility in their audience they can easily increase our product or service awareness, thus we can receive the referral and organic traffic.
Step 6- Use social media:
According to experts we need to use social media networks to promote our content.
By creating sharable content, and inserting sharing buttons along with the content we can attract more organic traffic and certainly increase our website domain authority.
Social media engagement is a key factor when it comes to ranking any website for search engines. Google likes the content that users like to read, share, and give feedback.
For example, we can add social media buttons on our content such as LinkedIn, Facebook, Instagram, and etc.
Step 7-Improve User experience:
User experience is another crucial factor involved in improving authority as well as ranking up high on SERPs.
We can improve user experience through
- Increase the web page loading speed, by minimizing high-quality pictures
- Creating eye-catching Content that can be tempting for users to read
- Optimize our website for giving the users mobile-friendliness
- Add in facts and figures along with trustworthy reviews this can build our credibility as well as increase websites authority.
Step 8- Hire or outsource DA/DR Consultants:
Hire an outsource DA/DR consultants, there are many experts helping webmasters achieve their desired DA/DR results.
They use a systematic approach while précising the tone of our websites according to the SEO white hat practices like:
- Getting backlinks from high authority websites
- Checking errors and fixing our website content
- Customize indexing each and every page of our website to attract more organic traffic
- Monitoring and analyzing our website with professional tools and so much more.
Although DA is not the only factor for ranking higher on SERPs, in today’s world domain authority is the believing factor for attracting the audience, trusting the content, getting sponsorship ads, or affiliate links.
Above mentioned steps are the guidelines anyone can follow to improve his/her web site’s authority, ultimately our focus should be developing user-focused valuable content.