ILLUSTRATIVE - The app of the social media platform TikTok. Photo: Rob Engelaar / Hollandse Hoogte//HOLLANDSE_HOLLANDSE014768/1910071552/Credit:Hollandse Hoogte/SIPA/1910071552
Though TikTok is the new player on social media networks, it gained remarkable growth with its attractive features. Individuals can visually feel the transition if they harness the power of TikTok in the right path. Social media offers plenty of audiences but reaching out to them still remains a challenge. And now, TikTok has become the solution for gaining popularity with thousands of followers.
However, TikTok allows all users to publish short and entertaining videos for 15 seconds. Make your dream true by winning the competitions. Due to some exciting videos on TikTok, the engagement rate reached nearly to Facebook. It creates curiosity among influencers and brands to win the hearts of their target audiences.
TikTok is an engaging medium with enormous marketing strategies to grow your presence globally. And, this article shows you some magical ideas to attain the growth of followers and increase your brand’s popularity among huge audiences.
Let’s get started!
Identify And Create Content For Target Audiences
One of the best ways to gather audiences on your TikTok account is by creating excellent content that your target audiences love. Before getting into the content creation, know your target audience and their interest. Launch your unique content on different topics and find which video gets more response from audiences. Then, stick to that content strategy to attract more audiences.
Do you know? Creating great content takes time with more experience. Fix the goal to get followers and attract the correct audience fit for your page. Usually, popular brands follow the below strategy in creating content:
Connect with the audiences to get higher engagement
Creates interest in their product or services
Increase their sales revenue by attracting audiences with their exclusive content
When the engagement rate increases, the visibility of your brand goes higher by getting more followers!
Go With Latest Trends
TikTok is generally an engaging medium filled with trends. People can always find something new, which may be challenges, dance videos, or lip-syncing videos daily. Likewise, TikTok has its own category of video content but remember that your content must be original.
Follow up on the latest trends and implement them in your video. When a TikTok user finds your content related to the latest trends, they spend time watching your video, increasing views. If you are the luckiest one, you may go viral by participating in TikTok trends.
Here are the ways to capture the latest trends:
Scroll down your For You page daily, where you can find endless exciting videos.
When you find the same soundtrack or music repeated in more than two videos, undoubtedly, you can save it to use in your future content.
Tip: Be creative and fun. Also, it would be best if you were the first to lay on the trends to capture the audience’s attention.
Perfect Hashtags On Captions
Like other social media platforms, TikTok provides a great way to discover your content by indulging the right hashtags on each caption. The hashtags increase your video discoverability and bring a great chance to show your video on the For You page. Find the most used hashtags on TikTok, and if it suits your content, stuff the same for your video to increase visibility.
Mix up the more generic hashtags with the specific hashtags suitable for your content and make it easier to find you by your target audiences. Since TikTok allows only 100 characters on the video caption, using five to six hashtags will be sufficient to increase your performance.
Promote Content On Other Platforms
TikTok is a user-friendly platform where it provides a super-easy way to download videos after publishing. With the excellent feature, you can take your video to repost on other social media platforms. Cross-promoting your video on other channels increases the growth of TikTok followers with brand promotion. Posting your existing content with a native look to other platforms remains the most excellent marketing strategy.
Since TikTok videos are short, the length will be acceptable in all social media channels like Instagram, Facebook, YouTube, etc. Cross-promotion saves your valuable time and brings loyal audiences to your video. Instead of compelling your audiences to watch your video, publish great content that increases shares automatically.
Post At Peak Times
When the audience’s interaction increases, your follower’s count goes higher simultaneously. Use this logic and post your unique content at the right time when your audiences are active on TikTok. When your video streams on your account at peak times, you will automatically receive more likes, shares, and comments, increasing your engagement rate.
Know your audience’s online presence by using the Pro account, which is unbuilt on TikTok. Change your profile to a Pro account on the settings option. Then you will get a detailed analysis of your account’s performance. You can find the active hours and days of your followers through a Pro account.
Or do your own research by posting content at different times. With various reports, experts suggested posting content on the below time,
6 AM to 10 AM
7 PM to 11 PM
Boost Fan Base With UGC
Every brands and marketers’ main goal on TikTok is to achieve higher engagement and gain more followers. Achieve both your goals simultaneously by publishing User-generated content (UGC) on TikTok. UGC content is nothing but the video created by your potential users.
First, UGC content is the most important trick to create strong trust among your target audiences. Once the TikTok users believe in your content, the engagement rate increases with higher traffic. To engage audiences, maintain a good relationship with your potential customers and encourage them to do a favor by creating their own content about your brand.
When you repost the same content on your page, the brand awareness reaches its peak by receiving credits from new audiences.
Join Or Create Challenges
The exciting feature left on TikTok is the challenges where most people show their interest in participating in it. TikTok challenges are popular to gather a fan base with your creative skill. It allows brands to increase engagement with their video visibility. There are two ways to use the challenging feature:
Preparing your own challenge
Participating in an existing challenge to show your uniqueness.
Go through the For You page to find the trending challenges and get the eyeballs of your target audiences. Concentrate on choosing the right challenge that suits your niche. Also, if you decide to create your own challenge, prepare a simple video with engaging content that attracts audiences to participate in it, improving your popularity.
8. Bring Tutorial Videos
People love to watch videos if it provides some valuable information to use in their personal life. Prepare a video giving some exciting tips to audiences to build a trustworthy relationship. If you capture the hearts of audiences, without any compulsion, they share your videos either on their page or to their friends leading to higher engagement.
When many users see your content, there may be a great chance to increase your followers count. For instance, if you are the owner of a beauty product, prepare a video giving beauty tips to your audiences using your product. When it becomes useful for audiences, the brand reach increases with more conversions.
9. Perform Duets
Team up with other TikTokers to get a large fan base and build a loyal community to your brand. The duet feature on TikTok boosts your content performance and increases the visibility to a new group of people. Just combine with other popular TikTok users when they enable the duet function. Show your uniqueness by creatively participating in duets.
Initially, combine with persons having the same followers count as of yours to gain a little popularity. Once gaining familiarity, connect with famous TikTokers to attract their audiences with your fascinating performance. An eye-catching video grabs audiences to follow your account.
10. Be Authentic To Your Content
Whatever actions you perform on TikTok should be genuine and filled with authentic content. Your originality takes a higher position in the minds of TikTok users. Stand unique with the actual content and explore your talent through exciting content. The main purpose of TikTok is to spread an enjoyable environment to audiences. Make it happen with your honesty and create an authentic presence.
In addition, provide suggestions to audiences or get new ideas from them to improve your brands. It is a great way to attract your target audiences to land on your account with enormous hope.
Ultimately, TikTok is the most incredible support for marketers and brands to reach growth with millions of followers. Use the benefits of TikTok to the fullest and bring popularity through your exciting content. The ten stunning ideas mentioned above really help to increase your followers organically.
Run over the TikTok trends to capture the audience’s eyeballs and win the competitions!