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There is no doubt that Cyber Monday and Black Friday are great opportunities for business owners to meet their annual sales goals. According to Adobe Holiday Shopping Report 2021, eCommerce purchases alone on Cyber Monday will draw in $11.3 billion. So are you ready with your plans for Cyber Monday 2021?
Black Friday and Cyber Monday marketing ideas are generally different from normal marketing strategies – especially after a pandemic. Well-planned Cyber Monday Marketing strategies will help you to drive more customers to your eCommerce store compared to your competitors.
In this article, we have tried to highlight how online store owners can prepare for Cyber Monday using the below listed Cyber Monday Marketing tips. Use these Cyber Monday Promotion ideas for your eCommerce store and see how much revenue you’ll earn from this day alone. But before going through the marketing tips, let’s know the history of Cyber Monday.
History of Cyber Monday
Cyber Monday, one of the busiest days of the year for the business. Shop.Org coined the marketing term “Cyber Monday” on November 21, 2005, to encourage people to shop online and boost sales. It is a 24 hours online event held on the Monday after Thanksgiving. The aim was to help small business owners so that they can compete with the big ones.
Black Friday and Cyber Monday are the most important and the busiest days of the year for business owners and online retailers as they can earn a remarkable amount of revenue during these 24 hours of online events. Due to pandemic, the eCommerce business has significantly grown so for retailers Cyber Monday is a great opportunity to attract new customers, increase profits and keep the existing customers loyal to your brand. So make sure your Black Friday ecommerce marketing strategies and Cyber Monday promotion should be more competitive than ever.
Cyber Monday Marketing Tips:
Social Media platforms are used for online marketing these days. Around 30% of online buyers prefer to purchase products through Social Media. Retail Social Commerce Sales in the USA Were $26.97 Billion in 2020 and are expected to reach $79.64 billion by 2025.
To target potential customers, social media platforms like Facebook, Instagram are great opportunities for business owners. Using these social media platforms, you can advertise your Cyber Monday offers to reach a huge audience who are ready to spend more. You can also sell the products directly to customers using the online shop offered by Insta Shop, Facebook Shop, etc. So advertise your Cyber Monday offers by updating all your social media accounts.
One of the important parts of an effective marketing campaign is Email Marketing. Compared to 2019, email sending volume increased by 45% in 2020. Even today also, email is considered one of the most effective tools to promote your products, services, or brand. You can use email marketing to promote Cyber Monday sales and engage with customers before, after, and during the Cyber Monday Sale.
Send emails before sales to increase awareness among customers. Prompt your customer to make a quick purchase by sending them emails when the sale goes live. And once the sale has finished, you can send emails to customers who didn’t convert and offer them some small deals or offers.
Create landing page that drives sales
A lot of people visit your website during the holiday season to find the perfect gift for their loved ones. But searching a whole site for gifts and going through a lot of offers and deals may be frustrating and it might be possible that customers may leave a website without even buying anything.
You can overcome this issue by grabbing their attention over a dedicated landing page where they can quickly get the products they are looking for and complete the purchase without any distraction. You can highlight best-selling products, featured products, introduce new products, and offer some special promo codes on this shoppable landing page to drive sales on Cyber Monday and even on Black Friday.
Sell Products in Bundle
Instead of selling the products individually, bundle a few products together during the holiday season because it will play as a great incentive for various reasons. First and foremost is that customers are always behind the great deals and offers. So selling products in a kind of gift set or themed gifts will be nice presents. It is one of the best ways to boost average order value without offering separate discounts on each product or lowering the product price.
Offer Free Gift or Free Shipping
Everything which is offered as a freebie is loved by everyone. Especially on holidays. So without any second thought offer a free gift or a free shipping service to your customers and attract them to your store during the Cyber Monday Sale. Either give this to all your customers or set some rules & conditions on minimum order price to avail of this offer of free shipping or free gift. This way you can make them aware of your new products, highlight the products which are underperforming and also clear your stock with the help of this Cyber Monday Marketing Tip.
Partner with Another Brand / Influencers
Brand partnering with other brands and getting endorsements & recommendations from the influencers is one of the great Cyber Monday eCommerce strategies followed by businesses during holidays. This tactic helps to drive more sales and build trust and brand awareness. The goal is to choose another brand or an influencer who has the same target audience as yours. Therefore, promote your sale by partnering your brand with successful influencers and famous brands.
Offer something very exclusive
Another great tip is to offer exclusive deals to your customers because they love exclusive deals more than the good deals offered to them. Releasing limited editions during Cyber Monday will boost your sales by encouraging customers to make a purchase due to the limited edition offer. These types of offers are the ones that are not provided by brands on normal days. Therefore, offer such exclusive deals during BFCM week which will be too good to refuse by your customers.
Spend on Ads
Cyber Monday Sales break spending records every year and people spend an average of $335 per person during that BFCM (Black Friday/Cyber Monday) weekend. Well-planned and executed Cyber Monday Ads will help you to tap into that and boost your sales during this holiday season. Spending and running ads on various platforms like Facebook, Youtube, Instagram, Google, etc are some of the huge assets during Cyber Monday Promotions.
Evaluate the Checkout Page
Getting potential customers for your brand is just like winning half of the battle. But to get them on the finish line and to convince them to complete the purchase, you need to offer them great speed, performance, and shopping experience.
Therefore, increase your conversion rates by optimizing the checkout process of your website. Try to make the checkout process simpler, quicker with fewer steps to complete the purchase, and easier. Offer guest checkout, reduce the number of form fields, standard payment options, etc for faster checkout.
The Holiday Season of 2021 is here so gear up for your BFCM promotion and plan your marketing strategies as per your business requirement. We hope that the above-listed tips are helpful and let us know in the comment section which of these marketing tips you are going to use this year for Cyber Monday marketing?
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